设计灵感来源服装的布艺面料本身。我们从中提炼“曲线”符号,构建曲面空间。步入室内,仿若置身于一个极具动感的空间,搭配的高级空间色彩,使人通过感觉获得对产品的印象,进而对品牌形成新的识别与认知。门头设计,打破千篇一律的大开门形式,而设计成中间对称的“M”曲面造型。门口设计在正中并后退1.2米进入,不求夸张的和谐色彩与柔和的灯光表现。入口两边为曲形橱窗,强调内部空间与商业街区的间隔式设计。各种材质的质感、色彩、线条、形状的重复组合,构成富有艺术情调的展示空间。在入门前厅展卖区,我们沿用曲面元素将前厅设计为弧面穹顶,并通过两级墙面和天花的高低前后错位设计,丰富层次,塑造出独特气质的流线之美。衣架陈列、层层叠展、卷曲造型等陈列组合看似随心所欲、实则独具匠心。圆形柜台的陈列以平面、立体、抽象、动感等形式存在于空间,无形中成了空间最有趣味的一抹亮色。中厅设计,我们大胆将左右两边货架展示墙化为两条自然弯曲的弧面布艺造型,所有货架以穿针引线形式插入墙体。收银台、仓库、换衣间灯功能区巧妙设置于转折处的空间,装点以高级的粉橘色系。前台设计为半包裹形式,传达女性“犹抱琵琶半遮面”的含羞之意,却又不失大雅。后厅展卖区为近马路次入口,作为门店形象及街边引流。西面与前厅一样为弧面穹顶,材质的肌理、色彩的渐变、光影的虚实、空间的层次、展品的精致灵巧、设计的精心与考究,无不使其呈现浓郁的品牌文化。
Design inspiration comes from clothing fabric itself. We extract the "curve" symbol from it and build the surface space. Stepping into the interior, like being in a very dynamic space, with high-level space color, people can get the impression of products through feeling, and then form a new recognition and cognition of the brand. The door head design breaks the stereotyped form of large door opening, and is designed into a symmetrical "m" surface shape in the middle. The entrance is designed in the middle and 1.2m backward to enter, without exaggerating harmonious color and soft light performance. Both sides of the entrance are curved windows, which emphasize the interval design between the internal space and the commercial block. The repeated combination of texture, color, line and shape of various materials constitutes an artistic display space. In the entrance lobby exhibition area, we use curved surface elements to design the lobby as an arc dome, and through the dislocation design of two-level walls and ceilings, enrich the levels, and create a unique temperament of streamline beauty. The display combination of hanger display, layer upon layer display, curly modeling, etc. seems to be arbitrary, but in fact, it has originality. The display of circular counter exists in the space in the form of plane, three-dimensional, abstract and dynamic, which has become the most interesting bright color in the space. In the design of the middle hall, we boldly transformed the display walls of the shelves on the left and right into two naturally curved curved fabric shapes, and all the shelves were inserted into the walls in the form of pins and needles. The function areas of cash register, warehouse and dressing room light are cleverly set in the turning space, decorated with advanced pink orange color. The front desk is designed in the form of half package, which conveys the shy meaning of "holding lute and covering face", but it is elegant. The back hall exhibition area is near the road entrance, which serves as the store image and street drainage. The west side, like the front hall, is an arc dome. The texture of the material, the gradual change of the color, the virtual reality of the light and shadow, the level of the space, the delicacy and dexterity of the exhibits, the meticulousness and refinement of the design all make it present a strong brand culture.