获奖者：

作品简介：

本展厅是以围绕全白色素装打造了一个柔和而且纯净的世界，而且使空间看起来更大，素色的背景下，地毯显得线条柔美，光鲜明亮。简约又不失大方是本方案的主导思想。本设计摒弃了繁琐与奢华，主要以自然色调为主，以舒适机能为导向，强调回归自然，使顾客在购买中更加轻松舒适。 展厅布置的主要目的是突出商品特征，使顾客产生购买欲望，又便于他们挑选和购买。所以专卖商店的设计上运用的线条简洁明快，不落俗套。使顾客不断产生新鲜和新奇的感觉，激发他们不断来消费的愿望。此店在空间布局形态上分为三个空间。商品空间，店员空间，顾客休闲空间：是顾客参观、选择和购买商品的地方。此展厅是顾客、店员、商品空间皆在室内，店员活动空间较宽阔，顾客活动空间也很充裕，店内店外分割得很清楚。宽阔的顾客空间可使人们自由地参观和选购，商店整体布局给人的印象清新舒畅。 整个设计在材料选择上多倾向于硬软结合、光挺。选材上也多取舒适、柔性、温馨的材质，而这样的自然情趣正迎合了人们对于自然环境的关心、回归和渴望之情，有一种家的温馨，能够给消费者焕然一新的感觉。此类制造了商店的热络气氛，环境提高顾客的购买情绪。 This exhibition hall has built a soft and pure world around all white and plain clothes, and has made the space look larger. Under the plain background, the carpet appears soft and bright. Simplicity and generosity are the main ideas of this plan. This design abandons fussy and luxurious, mainly focuses on natural colors, takes comfort function as the guide, emphasizes returning to nature, and makes customers more relaxed and comfortable in purchasing. The main purpose of the exhibition hall layout is to highlight the characteristics of the goods so that customers will have a desire to buy and facilitate their selection and purchase. Therefore, the lines used in the design of monopoly stores are simple and clear, and do not fall into the conventions. To make customers constantly feel fresh and novel, and to stimulate their desire to continue to consume. The store is divided into three spaces in space layout. Commodity space, shop assistant space and customer leisure space: the place where customers visit, choose and buy commodities. This exhibition hall is a place where customers, shop assistants and merchandise are all indoors. The shop assistants have a wide space for activities and customers have plenty of space for activities. The division between the inside and the outside of the store is very clear. The wide customer space allows people to visit and buy freely, and the overall layout of the store gives people a fresh and comfortable impression. The whole design tends to be hard and soft and smooth in material selection. The selection of materials is also made of comfortable, flexible and warm materials, and such natural tastes cater to people's concern, return and desire for the natural environment, and have a warm home that can give consumers a new feeling. This kind of product creates a hot atmosphere in the store, and the environment improves customers' buying mood.