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四海八鲜聚龙宫 Eight Seafood Snacks Combo Box
该包装设计首创“龙宫”IP,将“四海八鲜聚龙宫”的神话故事与新潮的表现手法相结合。画面设计上,龙宫设计元素(水底宫殿、盘龙等)经过工笔勾勒渲染,配合高饱和度的传统国风色系搭配,整体画面精致华丽。IP贯穿始终,从礼盒封套到内部产品外包装,都做到了色系统一画风一致。为了避免“一次性消费”,礼盒结构巧妙设计为传统化妆匣,不但延长了使用寿命,也达到了二次传播的目的。 The design has initiated a “Dragon King’s Palace” IP, combining the Chinese myth of the battle between the Eight Immortals and the Dragon King of the East Sea with a new, trendy style. Elements, such as the dragon palace and the coiled dragon, are rendered with brush strokes and a high saturation of traditional Chinese colors, making the overall design exquisite. The IP is applied throughout the packaging in a consistent colour style. To avoid one-off use, the box can be turned into a traditional cosmetic case, which can extend the service life and promote the product for a second time.
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